Human Race and WePlay achieve back-to-back sell-outs for the 2018 & 2019 Cancer Research UK London Winter Run
Brief
WePlay collaborate with Human Race, the largest mass participation event organiser in the UK, to help drive participant registrations across their event portfolio and to sell out the 2018 and 2019 Cancer Research UK London Winter Run.
Brief
WePlay collaborate with Human Race, the largest mass participation event organiser in the UK, to help drive participant registrations across their event portfolio and to sell out the 2018 and 2019 Cancer Research UK London Winter Run.
Our approach
With a solid foundation of clients in the mass participation space, with clients such as IRONMAN, Limelight Sports and Threshold, and already selling out the London Winter Run, WePlay formulated a data-driven strategy, utilising data from the CRM, social media and from website visitors. The data, when cleaned and analysed, powered the creative development and the media targeting strategy that would follow.
Our approach
With a solid foundation of clients in the mass participation space, with clients such as IRONMAN, Limelight Sports and Threshold, and already selling out the London Winter Run, WePlay formulated a data-driven strategy, utilising data from the CRM, social media and from website visitors. The data, when cleaned and analysed, powered the creative development and the media targeting strategy that would follow.
Results
WePlay and Human Race achieved back-to-back sell-outs for the Cancer Research UK London Winter Run. Due to the popularity and success of the event, the 2019 Cancer Research UK London Winter Run grew by over 4,000 participants.
Results
WePlay and Human Race achieved back-to-back sell-outs for the Cancer Research UK London Winter Run. Due to the popularity and success of the event, the 2019 Cancer Research UK London Winter Run grew by over 4,000 participants.
Results Delivered
2
SELL OUT Events15
Percent Social Media Conversion Rate21
Percent increase in sign ups
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