London Winter Run

Mass Participation


Human Race and WePlay achieve back-to-back sell-outs for the 2018 & 2019 Cancer Research UK London Winter Run


LWR

Brief


WePlay collaborate with Human Race, the largest mass participation event organiser in the UK, to help drive participant registrations across their event portfolio and to sell out the 2018 and 2019 Cancer Research UK London Winter Run.

LWR

Brief


WePlay collaborate with Human Race, the largest mass participation event organiser in the UK, to help drive participant registrations across their event portfolio and to sell out the 2018 and 2019 Cancer Research UK London Winter Run.

Our approach


With a solid foundation of clients in the mass participation space, with clients such as IRONMAN, Limelight Sports and Threshold, and already selling out the London Winter Run, WePlay formulated a data-driven strategy, utilising data from the CRM, social media and from website visitors. The data, when cleaned and analysed, powered the creative development and the media targeting strategy that would follow.

London Winter Run_WePlay
London Winter Run_WePlay

Our approach


With a solid foundation of clients in the mass participation space, with clients such as IRONMAN, Limelight Sports and Threshold, and already selling out the London Winter Run, WePlay formulated a data-driven strategy, utilising data from the CRM, social media and from website visitors. The data, when cleaned and analysed, powered the creative development and the media targeting strategy that would follow.

Results


WePlay and Human Race achieved back-to-back sell-outs for the Cancer Research UK London Winter Run. Due to the popularity and success of the event, the 2019 Cancer Research UK London Winter Run grew by over 4,000 participants.

Results


WePlay and Human Race achieved back-to-back sell-outs for the Cancer Research UK London Winter Run. Due to the popularity and success of the event, the 2019 Cancer Research UK London Winter Run grew by over 4,000 participants.

Results Delivered


2
SELL OUT Events
15
Percent Social Media Conversion Rate
21
Percent increase in sign ups

"We are delighted with the results that WePlay have delivered so far and we are greatly looking forward to working together on the exciting campaigns that we have planned over the next twelve months."

— NICK RUSLING, CEO, HUMAN RACE

WePlay_London Winter Run

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