Bitget
WePlay was appointed by the Crypto Trading platform, Bitget, to activate their elite-level sponsorship with one of football’s greatest icons.
Bitget
WePlay was appointed by the Crypto Trading platform, Bitget, to activate their elite-level sponsorship with one of football’s greatest icons.
When one of the world’s leading derivatives exchanges, Bitget, signed one of the best footballers in history as a brand ambassador, WePlay were appointed as the lead creative agency for the activation.
Bitget is working in partnership with Messi to introduce more people to the possibilities of web3 and social trading through its #MakeItCount campaign, with the aim of giving users across the globe access to a free and fair crypto trading experience.
With just eight weeks to execute ahead of the FIFA World Cup, WePlay moved at light speed to develop a creative execution that represents the standards of the GOAT, Messi.
The process commenced with an extensive consultancy phase with both, Bitget and Lionel Messi’s team, to conceptualise a narrative that reflected the worlds of both Crypto trading, and elite-level football to deliver the hero brand video.
As part of the consultancy, WePlay undertook a series of strategic workshops to uncover a set of insights that would help us to define our creative direction.
Using these insights we developed a range of low to high-fidelity storyboards whilst sculpting the script to complement the tonality of the video.
WePlay then defined the visual aesthetics for the video which were based upon high impact, quick transitions, stylised lighting and bold typography, stripping back any background noise and placing Messi as the focal point of the campaign.
The shoot was meticulously planned, with every minute accounted for. The shoot encompassed a wide array of production executions, including two photography shoots, behind-the-scenes footage, short form stills and video, and signed merchandise.
These key elements were enhanced through the post-production phase where bespoke music, sound design, grading, and rota-scoping were all used to deliver a world-class final product.
WePlay worked very closely with Messi and his team, to deliver a range of additional content to be used throughout the follow-on campaign.
The entire production from pre to post was delivered in an astonishing 8 weeks, in time for Bitget to utilise in the lead up to the 2022 World Cup.
35m
video views
5m+
engagements (likes & comments)
Global
campaign across all media
