Work

We are proud to work with the most ambitious and exciting sports brands in the world.

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Bringing Bitget to life through the power of LALIGA

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Leading social media and creative content for Iron Dames, driving direct-to-consumer audience growth and engagement.

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PSG Girona

WePlay delivers an ambitious direct-to-consumer growth strategy for Ligue 1’s most successful club, Paris Saint-Germain.

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WePlay partnered with the Abu Dhabi Sports Council and RCS Sports to lead the complete reimagining of the 2025 UAE Tour, from its physical identity on the ground to its global digital footprint.

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Launching Discord with Paris Saint-Germain to build a first-of-its-kind fan community driving daily engagement and brand loyalty.

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WePlay partnered with STIHL TIMBERSPORTS® Great Britain to showcase the sport with the introduction of a TikTok channel.

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WePlay partnered with the ADNOC Abu Dhabi Marathon to help set a new national record for participant numbers, elevating the event to unprecedented levels of success.

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hospitality experience

How our strategic hospitality marketing approach delivered leads, sales and record revenues for the 2024 UEFA European Championships (UEFA EURO 2024).

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WePlay developed the Always Believe brand campaign for the FEI Longines Jumping World Cup for the 24/25 season.

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Driving the Asian Tour’s digital growth through the bold creative 'Time to Rise' campaign

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World Curling’s brand transformation blends a modern identity with a respect for tradition, captivating a global audience with strategic design.

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How WePlay drove next-generation engagement and captivated global sports fans with high-speed sailing for SailGP through the ‘We Are Racing’ campaign.

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Runners at the Standard Chartered Singapore Marathon 2024

WePlay partnered with The IRONMAN Group to help drive participation registrations for the Standard Chartered Singapore Marathon.

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Passionate about championing women’s sports, WePlay partnered with Birmingham City WFC for their 24/25 season, supporting their marketing strategy and positioning.

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Bitget

WePlay was appointed by the Crypto Trading platform, Bitget, to activate their elite-level sponsorship with one of football’s greatest icons.

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WePlay - Yokohama Chelsea FC Case Study

Our work with Yokohama Tyres and their sponsorship of Chelsea FC is a seven-year story of client services and best-in-class content marketing

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Neymar football event

WePlay partner with Red Bull in building the world's largest 5-a-side football tournament, Neymar Jr's Five

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Howler Head new whiskey

Howler Head, the official flavored whiskey of Ultimate Fighting Championship, appointed WePlay to launch their product into the US and UK markets with an integrated marketing strategy.

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UFC main

UFC appoint WePlay as their global digital media agency to drive subscription sales for UFC Fight Pass

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dunlop

WePlay partners with Dunlop Sport to activate their No.1 Ball On Tour sponsorship with the ATP Tour at the Intesa Sanpaolo Next Gen ATP Finals and the Nitto ATP Finals.

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Horse rider on his horse with skyscrapers behind them

Global Champions, the world’s most dynamic and exciting equestrian sports event organisation, appoints WePlay to develop and execute a new growth strategy

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Three female football players

WePlay partners with FIFA to position the governing body as the number one digital destination for global football fans.

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Footballers poster with championship cup

Leading Bundesliga club, RB Leipzig, partnered with WePlay to grow its US audience.

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New Zealand Rugby NZR+ Ad

New Zealand Rugby partnered with WePlay to develop a launch and activation strategy for NZR+, their new OTT platform, ahead of the 2023 Rugby World Cup.

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PGA Tour Amex

WePlay was appointed to drive live event attendance to The American Express PGA Tour event.

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Rock n roll running series starting

WePlay partnered with The IRONMAN Group to help drive participation registrations across their event portfolio.

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ECA’s General Assembly (GA)

WePlay orchestrated the communications for European Club Association's (ECA) General Assembly (GA) for the fourth-year running.

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ASEAN United FC

WePlay ignites a new era of football fandom in Southeast Asia with ASEAN United FC

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3 players from AC Milan hugging

AC Milan entered a new era on and off the pitch and WePlay was appointed as the club’s global digital marketing agency

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UTA vs ORL match poster

WePlay develop and deliver a world-class audience and revenue growth strategy for the NBA’s, Utah Jazz

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international tennis federation

WePlay partners with the International Tennis Federation to leverage the 2022 Billie Jean King Cup Finals, targeting global tennis fans online across thirteen key international countries through a paid social media strategy.

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Follow guild poster

UK-based, David Beckham-backed esports team, Guild Esports appoints WePlay to help them achieve their ambitious growth targets.

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ESPN poster

Driving subscription sales for live and on-demand streaming service, ESPN Player

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Poster about the UEFA women's champion's league final

The European Club Association (ECA) select WePlay to help develop and deliver a new social media strategy

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Toca Social poster

WePlay partners with TOCA Social to drive online bookings

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Basketballs

Basketballs

WePlay partners with the NBA to provide strategic growth consultancy in key international markets

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Team Vitality 10th anniversary mouse pad

WePlay was appointed by the leading eSports organisation Team Vitality to help grow Instagram and TikTok social media channels.

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UFC Arabia Display Image

WePlay was appointed by UFC Arabia to develop a Growth Marketing strategy for the new UFC Arabia, OTT service

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Football player after a goal

Olympique de Marseille appointed WePlay as their global digital e-commerce media agency supporting all D2C workstreams.

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Sported Feature Image

WePlay and Sported collaborate to drive attendance at community clubs across the UK.

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European Tour Illustration

WePlay collaborates with European Tour to drive growth across all direct-to-consumer workstreams.

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British Athletics Feature Image

WePlay and British Athletics collaborate to increase attendance and awareness across event portfolio.

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Icons series poster

WePlay partnered with Icons Series, a bespoke athlete-led golf tournament at Liberty National Golf Course, to grow digital audiences through wider reach and deeper engagement to drive commercial opportunities.

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Laureus Image

WePlay and Laureus World Sports Awards partner to deliver the Laureus Sporting Moment 2000 - 2020 global fan vote

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Basketball player

WePlay and Milwaukee Bucks partner to deliver a best-in-class season ticket campaign

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WePlay accelerates marketing performance for the most ambitious brands in the world.

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