Bitget case study

Bitget is one of the world’s leading crypto trading platforms, operating in a fast moving and highly competitive market.

WePlay partners with Bitget as its creative production partner to activate global football sponsorships and ambassador relationships, including Lionel Messi and LaLiga.

As Bitget expands its presence in football, the opportunity is to make a complex category feel more accessible and engaging for mainstream audiences.

The ambition is to translate product messaging into storytelling that feels simple, relevant and credible across global markets.

Working closely with Bitget’s marketing team, WePlay develops a creative framework that maximises the value of its football partnerships.

For the FIFA World Cup, we connect Bitget’s ambition with Messi’s journey through storytelling rooted in belief, performance and decisive moments.

For LaLiga, complex trading concepts are translated into football inspired storytelling using Raphinha, supported by a scalable studio production model built for localisation and global rollout.

The Messi led World Cup campaign generates more than 50 million video views and over 5 million engagements across global markets.

The LaLiga activation creates a scalable content system that adapts across platforms and regions, helping Bitget connect with football fans through clear and relatable storytelling.