What we do

A specialist service for the sports sector


Audience Segmentation

We all know the adage 'right person, right message, right time'. Advertisers love saying this, but in reality, very few carry out the detailed Audience Segmentation to achieve this philosophy. We analyse a blend of historical data, current market trends and behavioural profiles to produce accurate audience segments. This intel is the cornerstone of delivering high-performance ROI.

UX ANALYSIS

If a picture is worth a thousand words, then a pixel gives a thousand user experience based answers. Powered by first party data, our UX Analysis is designed to define the effectiveness of your website at achieving a conversion. We look at everything from heat maps of user navigation, to the imagery, videos, fonts and even the position of a CTA button.

Digital Health Check

Like walking into a Doctor's office, our digital health check is a ten-point audit to understand the health of your digital and social footprint. Includes benchmarking against competitors and strategic recommendations.

Social Audience Analysis

Our Social Audience Analysis will provide you with a report into audience demographics, interests, behaviours and brand affinities. We'll also provide you with a segmentation that will guide content creation, tone of voice and your paid social strategy.

Facebook & Instagram Growth Strategy

As a Facebook Sports Marketing Partner, WePlay is the leading Facebook and Instagram Marketing specialist for the sports industry. We develop effective growth strategies utilising a blend of art and science, to ensure our rights holder, broadcaster and brand clients achieve their growth objectives on Facebook and Instagram.

Commercial Marketing Strategy

Do you have a strategy to deliver a high-performance ROI from your marketing activity? Whether your goals are to grow revenues from event ticketing, retail, hospitality, memberships or OTT, our experience in creating effective commercial strategies across these areas is unrivalled across the sports industry.

Data & CRM Strategy

A Data & CRM Strategy is the foundation of your digital marketing activity. In a data-driven world, a bespoke Data & CRM Strategy will allow you to capture, analyse and action valuable first, second and third party audience data, deriving detailed insights into your audience and enabling you to build powerful, personalised email and custom audience campaigns. Want to know more? Get in touch.

High-Performance Workshops

Want your team to know how you can achieve high-performance ROI in your marketing efforts? We provide bespoke workshops to our clients, covering a range of topics, from Facebook Advertising to Data Science, Audience Segmentation and SEO. If you're looking to level up your knowledge, our series of digital marketing workshops can help.

Social-First Creative

Looking to level-up your creative? Want to engage younger audiences? From video content to motion graphics to Instagram and Snapchat Stories. Our award-winning social-first creative approach helps clients to capture the attention of audiences across social platforms.

Digital Advertising Creative

Video, Animated or Static creative. Our creative team develop thousands of pieces of dynamic advertising creative each year, perfectly blending the art with the science of effective social, display and programmatic targeting.

Websites & landing pages

Nothing bulky here, please. Simple, effective and beautiful websites designed to a best-practice and optimised user experience. Mobile first? No doubt.

Ad-hoc Solutions

From Facebook Messenger Bots and 360 videos to Stadium LED creative. If there's an ad-hoc need, just send us a rough brief and we'll put together a creative response with an array of possibilities.

Paid Social Media

WePlay is the Paid Social specialist for the sports industry. WePlay manages Paid Social for more sports organisations than any other sports marketing agency. We're Performance Marketing experts, supporting clients across audience growth, to ticketing, retail, OTT and partnership activation. In 2018, we delivered over 1.5m individual transactions through Paid Social activity.

Search, Display & Programmatic Advertising

While Paid Social accounts for an average of 50% of our digital media budgets for engaging sports audiences, Search, Display and Programmatic account for the other 50%. With a combined digital ad strategy, WePlay can help you to serve the right advert, to the right fan, at the right time and, most importantly, the right stage of the customer journey.

Analytics & Real-Time Reporting

Say goodbye to manual spreadsheet and PPT reporting. With WePlay, you get your very own customised analytics and real-time reporting dashboard. Our dashboard connects to API's from Google, Facebook, Twitter, and many more platforms, and the campaign performance data it shows can be completely designed to your preference.

Conversion Rate Optimisation

Conversion Rate Optimisation is not just about the optimisation of pages, forms or checkouts. It's also about understanding your customer. As Performance Marketing specialists, we don't just specialise in getting people to your website; we specialise in getting people to convert. We do this by optimising decision-making processes, customer journeys and user experiences.

Audience Segmentation

We all know the adage 'right person, right message, right time'. Advertisers love saying this, but in reality, very few carry out the detailed Audience Segmentation to achieve this philosophy. We analyse a blend of historical data, current market trends and behavioural profiles to produce accurate audience segments. This intel is the cornerstone of delivering high-performance ROI.

UX Analysis

If a picture is worth a thousand words, then a pixel gives a thousand user experience based answers. Powered by first party data, our UX Analysis is designed to define the effectiveness of your website at achieving a conversion. We look at everything from heat maps of user navigation, to the imagery, videos, fonts and even the position of a CTA button.

Digital Health Check

Like walking into a Doctor's office, our digital health check is a ten-point audit to understand the health of your digital and social footprint. Includes benchmarking against competitors and strategic recommendations.

Social Audience Analysis

Our Social Audience Analysis will provide you with a report into audience demographics, interests, behaviours and brand affinities. We'll also provide you with a segmentation that will guide content creation, tone of voice and your paid social strategy.

Facebook & Instagram Growth Strategy

As a Facebook Sports Marketing Partner, WePlay is the leading Facebook and Instagram Marketing specialist for the sports industry. We develop effective growth strategies utilising a blend of art and science, to ensure our rights holder, broadcaster and brand clients achieve their growth objectives on Facebook and Instagram.

Commercial Marketing Strategy

Do you have a strategy to deliver a high-performance ROI from your marketing activity? Whether your goals are to grow revenues from event ticketing, retail, hospitality, memberships or OTT, our experience in creating effective commercial strategies across these areas is unrivalled across the sports industry.

Data & CRM Strategy

A Data & CRM Strategy is the foundation of your digital marketing activity. In a data-driven world, a bespoke Data & CRM Strategy will allow you to capture, analyse and action valuable first, second and third party audience data, deriving detailed insights into your audience and enabling you to build powerful, personalised email and custom audience campaigns. Want to know more? Get in touch.

High-Performance Workshops

Want your team to know how you can achieve high-performance ROI in your marketing efforts? We provide bespoke workshops to our clients, covering a range of topics, from Facebook Advertising to Data Science, Audience Segmentation and SEO. If you're looking to level up your knowledge, our series of digital marketing workshops can help.

Social-First Creative

Looking to level-up your creative? Want to engage younger audiences? From video content to motion graphics to Instagram and Snapchat Stories. Our award-winning social-first creative approach helps clients to capture the attention of audiences across social platforms.

Digital Advertising Creative

Video, Animated or Static creative. Our creative team develop thousands of pieces of dynamic advertising creative each year, perfectly blending the art with the science of effective social, display and programmatic targeting.

Websites & landing pages

Nothing bulky here, please. Simple, effective and beautiful websites designed to a best-practice and optimised user experience. Mobile first? No doubt.

Ad-hoc Solutions

From Facebook Messenger Bots and 360 videos to Stadium LED creative. If there's an ad-hoc need, just send us a rough brief and we'll put together a creative response with an array of possibilities.

Paid Social Media

WePlay is the Paid Social specialist for the sports industry. WePlay manages Paid Social for more sports organisations than any other sports marketing agency. We're Performance Marketing experts, supporting clients across audience growth, to ticketing, retail, OTT and partnership activation. In 2018, we delivered over 1.5m individual transactions through Paid Social activity.

Search, Display & Programmatic

While Paid Social accounts for an average of 50% of our digital media budgets for engaging sports audiences, Search, Display and Programmatic account for the other 50%. With a combined digital ad strategy, WePlay can help you to serve the right advert, to the right fan, at the right time and, most importantly, the right stage of the customer journey.

Analytics & Real-Time Reporting

Say goodbye to manual spreadsheet and PPT reporting. With WePlay, you get your very own customised analytics and real-time reporting dashboard. Our dashboard connects to API's from Google, Facebook, Twitter, and many more platforms, and the campaign performance data it shows can be completely designed to your preference.

Conversion Rate Optimisation

Conversion Rate Optimisation is not just about the optimisation of pages, forms or checkouts. It's also about understanding your customer. As Performance Marketing specialists, we don't just specialise in getting people to your website; we specialise in getting people to convert. We do this by optimising decision-making processes, customer journeys and user experiences.

Let's Work Together


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