WePlay employees


For ambitious brands seeking to achieve ambitious goals.

WePlay is a Sports Marketing Agency working with ambitious sports, entertainment, and lifestyle brands.

We provide a full-service modern marketing solution that blends consultancy, creative and production, content, media planning & buying and technology.

Over the past decade, we’ve partnered with and scaled some of the biggest brands in the world, conceiving and executing campaigns at a global level.

We’re familiar with procurement teams and have vast experience in being able to provide services that both protect your brand and help to deliver against your objectives.

Let's connect

To speak to a member of our team about a project, please fill out our form and we’ll be in touch to discuss your needs.

Alternatively, if you would like to send us an email, please contact newbusiness@weplay.co



WePlay was founded in 2012. The same year that London hosted the Olympic Games.

WePlay is a sports marketing agency specialising in building brands, audiences and revenues.

We combine a modern marketing service provision with a partner-led commercial model.

Our offering is designed for the post-pandemic age, for brands seeking an agile, transparent and creative independent agency, that can deliver against their most important marketing objectives.

As Growth Marketing Partners, we embody the essential components required to succeed in the new era; purpose, expertise, and a commercial model that recognises the economic challenges of the marketplace.

Our revolutionary approach enables ambitious brands to win big in the new era, without the stereotypical heavy agency costs.

We help our Partners to grow, by building and monetising the relationship that they have with their audience.

With over a decade of driving exponential growth, we have developed a unique commercial marketing model, specifically to unlock the growth opportunities of today’s digital-first world.

We call our model, the Growth Engine. Read more here

As your Growth Partner, we provide you with growth via our three business verticals:

  • Agency – our people-based operation. We provide you with an end-to-end sports & entertainment-focused marketing service to achieve your business objectives.
  • Technology – our proprietary technologies, The Bench and PlayEngine, enable you to turn marketing data into strategic decisions, quickly.
  • Ventures – our joint venture business. Working with select partners on revenue share opportunities across ticketing, hospitality, retail, OTT, and ad-based monetisation.

We provide a full-service marketing solution to deliver accelerated business growth for sports, entertainment and lifestyle brands. Our services include:

  • Consultancy
  • Content
  • Creative
  • Media
  • Technology

We’re channel-agnostic, operating a full-funnel approach utilising social (Facebook, Instagram, Twitter, YouTube, TikTok, Snapchat, Linkedin & Pinterest), email, paid media (traditional and digital), SEO, PR and influencer.

We are incredibly proud of our ability to provide a global Growth Marketing solution. 70% of our Partners are outside of the United Kingdom, with our team delivering campaigns across all seven continents.

Our head offices are in London and we also have a Central European office in Kaunas, Lithuania.

The Bench™ is our proprietary tool that powers WePlay insights, modelling and benchmarking.

It underpins our ability to measure the impact of all marketing activity and allows us to visualise this data in a concise, customised and completely secure way.

We carefully curate a team of Growth Marketing experts to suit your needs – a bespoke partnership for your brand depending on the nature of your required outcomes and the types of campaigns we envisage will succeed.

WePlay works with the most ambitious and exciting brands in the world.

Start your journey towards accelerated growth now.

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