A global sports marketing agency

CREATIVITY
CULTURE
PERFORMANCE

Founded in 2012, WePlay is a global sports marketing agency in London, Dubai and Chicago, built on a simple belief: sport is one of the most powerful drivers of culture in the world.

For over a decade, we’ve partnered with ambitious brands and rights holders in sport to grow audiences, deepen fan engagement and unlock new revenue.

Today, we sit at the intersection of creativity, culture and performance, helping our partners show up with clarity, relevance and measurable impact.

With global offices

London

WePlay Global HQ

Dubai

WePlay GCC Office

Chicago

rEvolution HQ

WE PARTNER WITH AMBITION

We are a team of strategists, creatives, producers and marketers who live and breathe sport.

Our culture is built on curiosity, collaboration and a shared drive to deliver work that performs, rather than work that only looks good.

We act as partners rather than suppliers, taking the time to understand each client’s ambitions and responsibility for delivering against them.

In sport and entertainment, relevance matters more than reach. We help brands earn attention, connect with fans and drive meaningful commercial outcomes.

Our Values

We Play Different

We work differently, from how we build teams to how we structure deals and share risk.

We Play to Win

We care about results. We take responsibility for what we deliver.

We Play Together

We work as one team. With each other and with our partners.

We Play Brave

We speak up. We try things. We challenge what does not feel right.

A proud member of the rEvolution family

WePlay is proud to be part of rEvolution, one of the world’s leading independent sports marketing agencies.

Together, we combine award-winning creative and digital expertise with global scale, data intelligence and strategic depth, delivering innovative, performance-driven solutions for brands and rights holders around the world.