SailGP
CASE STUDY
Fueling SailGP’s rise as one of the fastest growing leagues in global sport.
Overview
SailGP combines elite athletic performance with high speed racing in iconic locations around the world.
Since Season 4, WePlay has partnered with SailGP to drive global growth, building a pathway from awareness to ticket sales, broadcast audiences and commercial momentum.
Challenge
As the league expands internationally, the opportunity is to introduce SailGP to new audiences while converting rising awareness into measurable outcomes.
The ambition is not only to grow visibility, but to turn interest into attendance, engagement and revenue across host markets.
Approach
Working with SailGP’s global marketing team, WePlay develops a full funnel strategy blending bold brand storytelling with performance marketing.
The We Are Racing campaign introduces the speed, intensity and personality of the league through athlete led creative and social first storytelling.
As momentum builds, targeted media activation and host city campaigns translate global awareness into ticket demand, broadcast growth and stronger local engagement.
Services
Brand and campaign strategy
Creative development and storytelling
Global and local media planning
Performance marketing and ticketing activation
Audience insight and optimisation
Results
Across Seasons 4 to 6, WePlay helps build SailGP’s momentum as one of the fastest growing properties in global sport.
The results below come from our first season working with the league and set the foundation for continued gains in audience, viewership and ticket demand as the partnership evolves.
growth in social media engagement year-over-year.
new racing fans reached across 12 markets, exceeding projections by 112%.
increase in broadcast growth season-over-season
views on YouTube during Season 4, up from 37 million in Season 3
