Who we are

A little about us

Welcome to Performance-Driven Sports Marketing.

WePlay was started with a single mission in mind - to disrupt an archaic sports marketing landscape, with the objective of not only helping our partners to effectively engage sports fans, but to generate measured, incremental revenues from our marketing activity.

We take incredible pride in being a performance-driven business and our track record of generating commercial marketing success for world-leading brands, challenger organisations and startups is unrivalled by any agency.

WePlay proudly partners with a wide array of organisations, acting as an extension of their marketing operation. We operate a modernised, performance-based commercial model that enables companies to benefit from a world-class agency, without the traditional fixed costs.

With an award-winning service that blends specialisms in Intelligence, Strategy, Creative and Media, WePlay is the solution for brands looking to achieve high-growth performance in the digital age.


Specialists in both digital and sports marketing

Consumers have more choice than ever before for what to do with their time and money. Creating marketing strategies to engage and convert digital audiences, therefore requires a specialist level of expertise. WePlay is this specialist for the sports industry. We work with the world's leading sports organisations and brands in helping them to achieve their objectives.


Blending art & science to achieve success

To achieve scaled and measured growth in what is a fast-developing digital-first world, you need a combination of data-driven insight, powerful emotive story-telling and precise audience targeting. These are the foundations of performance marketing, and WePlay is the first and only dedicated performance marketing agency for the sports sector.


Delivering unrivalled performance

Whether the brief is focused on generating direct revenue from transactions, or in-direct, by developing audiences to commercialise through partnerships, our approach is entirely focused on outcomes over outputs. With a track record of achieving over £200m in direct revenues for our client partners, WePlay is the go-to-agency for brands that are seeking a return on their marketing investment.

Talent. Passion. Dedication. The Traits of a World-Class Team.

The Players

Why work when you can play?

Our Culture

Want to become a player?

Head over to our careers page and see what available roles we have to join our team.