WePlay is the solution for brands that want to win in the digital age
WePlay was started with a single mission in mind - to disrupt an archaic sports marketing landscape and to help our partners to effectively engage sports fans and generate measured, incremental revenues from their marketing activity.
We take incredible pride in being a performance-driven business and our track record of generating commercial marketing success for a combination of world-leading brands, challenger organisations and startups is unrivalled.
After only seven years in business, WePlay currently partner with over 50 clients. We are 100% independent and operate a flexible setup, with creative marketing solutions to fit any objective and a working approach that supports clients of any size.
With an award-winning specialist service that blends data, strategy, creative and performance-marketing, WePlay is the solution for sports organisations and brands that are looking to win in the digital age.
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Specialists in both digital and sports marketing
Consumers have more choice than ever before for what to do with their time and money. Creating marketing strategies to engage and convert digital audiences, therefore requires a specialist level of expertise. WePlay is this specialist for the sports industry. We work with the world's leading sports organisations and brands in helping them to achieve their objectives.
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Blending art & science to achieve success
To achieve large and measured performance in the digital world, you need to combine data & insight, powerful creative & story-telling with precise paid media targeting. Our specialist performance marketing offering for the sports industry is the only solution on the market that blends multi-award-winning creative production with best-in-class digital advertising.
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Delivering unrivalled performance
As an Official Facebook Marketing Partner and Google Partner, WePlay is both the leader in performance marketing in sports and the most successful. In the last 12 months alone, WePlay have generated over £50m in measured returns, with an average ROI across all campaigns of 800%. WePlay is the solution for sports organisations and brands that want to win in the digital age.
Talent. Passion. Dedication. The Traits of a World-Class Team.
The Players

Luca Massaro
Founder And CEO
Kenny Ager
Client Services Director
Ali Naqvi
Head of Operations
Jon Abraham
Head of New Business
Stéphane Ruault
General Manager Continental Europe
Samantha Hayden
Office Manager / Executive Assistant
Rizwan Kanval
Senior Finance Manager
Alan Parfett
Biddable Director
Claudia Gomez
Biddable Director
Livia Lucie
Art Director
Richard Baker
Business Development
Bilal Kabdani
Marketing Manager
Vinicius Rodrigues
Creative Lead
Guilherme Przepiura
Creative Designer
Shadeque Khaleque
Motion Graphics Designer
Michael Harvey
Strategy Lead
Pras Murukesvan
Senior Campaign Manager
Stephanie Green
Campaign Manager
Jack Woolfenden
Campaign Manager
Piers McDermott
Campaign Manager
Luke Randall
Campaign Manager
Alessandro Di Gianfilippo
Campaign Manager
Diego de Guindos
Campaign Manager
Jack Edwards
Campaign Manager
Ellie Hooper
Campaign Manager
João Brito
Campaign Manager
Laurynas Čiuta
Campaign Manager
Žygimantas Končius
Campaign Executive
Vincent Mezzio
Campaign Executive
Yu Ueda
Analyst

























Want to become a player?
Head over to our careers page and see what available roles we have to join our team.