Emirates
CASE STUDY
Defining how one of the world’s largest sports sponsorship portfolios connects with fans globally.
Overview
Emirates is one of the most recognisable brands in global sport, with partnerships spanning football, basketball, tennis, horse racing and major international events.
WePlay works alongside Emirates and its partners to define how the brand appears across this global ecosystem, translating iconic sporting moments into creative storytelling that resonates culturally and performs across social platforms.
Challenge
With such a broad and prestigious portfolio, the opportunity is to ensure every partnership contributes to a clear and consistent brand story.
Across multiple sports, markets and moments, Emirates wants to further strengthen how it connects with fans digitally while making the most of the emotion, scale and cultural relevance that sport creates.
Approach
Together, Emirates and WePlay define the brand’s sports marketing activation strategy across social media, from planning through to execution.
Clear storytelling principles and content frameworks shape how Emirates appears across its sponsorship portfolio, creating greater consistency across sports, markets and moments.
Through social-first production at live events and premium film content, Emirates translates the culture and emotion of sport into digital storytelling that travels globally and performs across platforms.
Services
Strategic sponsorship and social planning
Creative direction and content strategy
Social-first production at live events
Premium film and hero content production
Performance insight and reporting
Results
Emirates continues to strengthen its presence in global sport through more consistent and compelling storytelling across its partnerships.
Working collaboratively with rights holders and athletes, the brand engages fans around the moments that define sport while reinforcing its premium global position.
Partners activated
Live events covered per year
