Global Champions
WePlay partnered with Global Champions to grow the sport of show jumping through an innovative D2C marketing strategy.
Global Champions
WePlay partnered with Global Champions to grow the sport of show jumping through an innovative D2C marketing strategy.
Global Champions, the world’s most dynamic and exciting equestrian sports event organisation, has appointed WePlay as its Growth Marketing Partner to develop and execute a new direct-to-consumer marketing strategy for the Longines Global Champions Tour and Global Champions League. Our objectives are as follows:
- To grow the Global Champions brand, audience, and revenue streams with a digital-first strategy and activation.
- To develop a Digital Sponsorship strategy, including asset valuation, inventory audit, and packaging, to enable revenue growth through the sale of digital assets.
- To support the organisation with personnel hires across content, marketing, and product development.
As Growth Partners to Global Champions, we execute against a top-down, bottom-up approach. Which includes c-suite consultancy, media rights advisory, sponsorship strategy, content production, creative design and branding, marketing services and product development. Our D2C strategy includes the following:
- audience development
- social media management
- live event coverage
- event ticket sales
- hospitality services
- OTT streaming (GCTV)
- e-commerce (e-store)
- fan engagement
In our role as the Growth Marketing Partner to Global Champions, we’ve tailored a unique approach, seamlessly integrating a global strategy with localised activations for each event. Leveraging the rich and diverse assets at Global Champions’ disposal, including their prestigious equestrian events, renowned partners, elite roster of riders, an array of captivating content, and the vision of their leadership, we’ve delivered a series of tactical executions across creative, content, and media platforms. These efforts have not only engaged equestrian enthusiasts globally but have also resulted in substantial growth, reinforcing Global Champions’ position as a dominant force in the industry.
The tangible outcomes of this partnership are undeniable:
- A staggering tenfold increase in audience within just seven months.
- Consistently surpassing web traffic targets.
- Progressing steadily toward achieving CRM targets in the near future.
- Elevated fan engagement across various digital channels.
- A notable year-on-year growth in consumer revenues.
