We developed an overarching growth strategy aligning paid and organic channels with an initial focus on key domestic and international audiences, using the 2023 RWC as a key moment of interest.
As part of the NZR+ launch, New Zealand Rugby’s latest OTT platform, WePlay crafted a comprehensive campaign spanning paid and organic channels. The central strategy revolved around highlighting exclusive content through compelling creative to boost user engagement and guide them towards the sign-up page. Our creative team conceptualised a series of engaging content pieces designed to drive audience engagement and generate anticipation for the product ahead of the launch, and creative to promote the platform content post-launch.
Additionally, WePlay provided motion, video, and static creative support for ticketing purposes during key fixtures leading up to the 2023 World Cup for the All Blacks.