To improve Team Vitality’s social media presence, we conducted a thorough analysis of their channels and competitors, identifying opportunities for growth and improvement in their content. We provided insights into the types of videos that would resonate with fans who are aware of gaming teams but do not currently follow Team Vitality on social media.
We segmented the audience by relevant games and tested various interests, hashtags, and behaviours to grow the audience effectively across channels.
Through our experience, we found that on TikTok, three key indicators for successful content are the elapsed time since launch, engagement with the video, and the number of views. By focusing on these areas, we were able to highlight the best-performing content and drive audience growth.