Working closely with Dunlop’s Italian team, we delivered a two-week onsite digital brand activation. Our objectives included creating and managing daily content for Dunlop’s digital fan wall on their stands, engaging with tennis fans and consumers through social media, growing Dunlop’s social media channels and creating and sharing daily content through partnerships with leading Italian influencers.
On the Dunlop stand at each event, we managed a Digital Fan Wall, publishing social media and branded content using our own trackable ‘#DunlopOnTour’.
Across both events we hosted eight of Italy’s most popular tennis influencers, providing them with tickets to matches and VIP hospitality so that they could share Dunlop branded content across their social media audiences, featuring our hashtag.
Our influencer activation included delivering an off-site coaching clinic at Milan’s top private member’s tennis club, led by a Dunlop brand ambassador and current professional ATP tour player.
Throughout both ATP finals, we took charge of the community management for Dunlop Sports’ social media channels, creating reels, photos and other short-form content on the ground to capture the amazing atmosphere at both events.
Our branded video content was boosted online through a targeted paid social media campaign through the duration of both events, increasing audience reach and enabling channel growth and fan engagement.