When first partnering with Yokohama Tyres, we identified key target audiences to produce an engagement-led, social-first content strategy. This was the key to driving significant growth in global brand and product awareness.
Our objective was to engage, excite and delight audiences around the world, telling the brand’s story through the lens of football. The strategy involved owned and paid channels, and was activated across Facebook, Instagram and Twitter.
Content was designed to reach a global audience of fans. With an ‘always-on’ approach, we developed digital and social campaigns around Chelsea fixtures, player birthdays, seasons and cultural celebrations. We also rewarded fans’ participation with free tickets and merchandise.