The process commenced with an extensive consultancy phase with both, Bitget and Lionel Messi’s team, to conceptualise a narrative that reflected the worlds of both Crypto trading, and elite-level football to deliver the hero brand video.
As part of the consultancy, WePlay undertook a series of strategic workshops to uncover a set of insights that would help us to define our creative direction.
Using these insights we developed a range of low to high-fidelity storyboards whilst sculpting the script to complement the tonality of the video.
WePlay then defined the visual aesthetics for the video which were based upon high impact, quick transitions, stylised lighting and bold typography, stripping back any background noise and placing Messi as the focal point of the campaign.
The shoot was meticulously planned, with every minute accounted for. The shoot encompassed a wide array of production executions, including two photography shoots, behind-the-scenes footage, short form stills and video, and signed merchandise.
These key elements were enhanced through the post-production phase where bespoke music, sound design, grading, and rota-scoping were all used to deliver a world-class final product.
WePlay worked very closely with Messi and his team, to deliver a range of additional content to be used throughout the follow-on campaign.