Robust and comprehensive research analysis helped us measure the app’s existing performance and create a benchmark for future growth.
We conducted a deep dive into the app’s analytics for both iOS and Google Play. This considered downloads, active users, and engagement weekly, monthly and quarterly.
We pinpointed duration of users’ active engagement during key moments in the international calendar – including a spike around Euro 2020.
We analysed Facebook, Instagram and YouTube data to identify why certain social posts prompted app downloads, helping RBFA enhance its existing social strategy.
Finally, insights were compiled across web, email and search to assess the percentage of mobile app downloads coming from organic channels.
The insights were benchmarked against some of Europe’s top clubs and federations, including Chelsea FC, PSG, Bayern Munich, FC Barcelona and the French Football Federation.