During the research phase, we uncovered actionable insights to guide creative processes and ensure content outputs met the goals.
Our define-and-refine research strategy included activities such as:
- Researching consumer insights to inform branding and content strategy and understand the audiences (fans, federations, media, sponsors, partners)
- Conducting a channel audit to comprehensively understand IBA’s audience and content performance
- Running internal workshops to redefine the brand’s tone of voice and positioning
- Conducting tests and emotive studies to understand the brand’s personality and archetype
Using insights gathered, we developed and executed a visually dynamic brand identity that resonates with boxing fans worldwide and captured the brand’s daring and nonconforming spirit through messaging that was punchy, fearless, and exciting.
We developed unique looks for the Men’s and Women’s World Championships that reflected their host locations.
For New Delhi, we used India’s national colours and a lotus flower symbol to highlight its reputation for women’s boxing, while for Tashkent, we celebrated the city’s culture and the event’s global significance.
The branding was easy for sponsors and local partners to use and was applied to boxing equipment, posters, and billboards both inside and outside the venue.
As well as rolling out a new brand strategy we implemented a content strategy across Instagram, Facebook, TikTok, Twitter, and LinkedIn, creating engaging content before, during, and after the World Championships.
We also provided data insights to track campaign success and adjusted our strategy accordingly.