Header to represent WePlay's collaboration with IBA for the upcoming Women's World Boxing Championships

WePlay collaborates with the International Boxing Association (IBA) to rebrand and resurge the global governing body of boxing

Richard Baker

22nd Feb 2023

WePlay, a leading Growth Marketing Partner, is excited to announce its collaborations with the International Boxing Association (IBA) to spearhead the rebranding of its Men’s and Women’s World Championships and resurgence of the global governing body for boxing.

The initiative aims to enhance the appeal and commercial viability of boxing while strengthening the IBA’s brand recognition and commercial value of its major events.

WePlay has developed a new brand strategy and a visually dynamic identity that will resonate with boxing fans worldwide. With the support of WePlay, the IBA aims to revitalise boxing cementing their position as the ultimate global sports entertainment property for boxing fans.

We are absolutely thrilled to collaborate with WePlay on this transformative project,” said Elizaveta Bracht, Commercial & Marketing Director for the IBA.This marks a significant milestone in the IBA’s evolution into a premier global sports entertainment property.

By collaborating with WePlay, we’re confident that the IBA will become the driving force for a resurgence of the sport, creating a buzz that will capture the hearts and minds of boxing fans worldwide,” added Bracht.

Luca Massaro, CEO of WePlay, added, “WePlay is excited to work closely with the IBA to develop a fresh, dynamic brand strategy and visual identity. Our team is committed to helping the IBA establish itself as the premier global sports entertainment property for boxing fans everywhere.”

The IBA Women’s World Championships will take place in New Delhi, India next month, with the Men’s World Championships following in Uzbekistan in May. The brand identity developed by WePlay reinforces the IBA as “The Global Home of Boxing” and reflects India’s growing reputation as a key destination for women’s boxing.

The rebranding campaign will be launched in the coming days, coinciding with the unveiling of the IBA’s new brand strategy and visually dynamic identity that was launched last week. WePlay is excited to work closely with the IBA to develop a fresh, dynamic brand strategy and visual identity that will appeal to boxing fans worldwide.

About the International Boxing Association:

The International Boxing Association (IBA) is the worldwide governing body of boxing, established in 1946. As the custodian of boxing, the IBA’s strategy is underpinned by an athlete-first approach, with a clear mission to promote, support, develop and unite the prestigious and historic sport worldwide.