European Club Association
Five years of driving ECA’s digital growth across European football.
European Club Association
Five years of driving ECA’s digital growth across European football.
The European Club Association (ECA) represents the interests of more than 800 professional football clubs across Europe. As ECA’s lead social media partner for the past five years, WePlay has played a key role in shaping how the organisation communicates, builds trust, and engages stakeholders across the football landscape.
ECA’s mission is to place clubs at the heart of football, and our role has been to reflect that through a strategic B2B social approach that champions collaboration, sustainability, and the positive evolution of the game.
We’ve delivered this through consistent content creation, platform management, and a performance framework that ties digital activity to measurable outcomes.
Our focus has been on delivering a consistent and credible social media presence that reflects ECA’s role in European football. From strategy to execution, we’ve supported the organisation across all key digital touchpoints.
- Strategy Development: Built and maintained a long-term B2B social strategy that promotes transparency, neutrality, and trust across all communications.
- Content Creation: Produced weekly assets including graphics, video, and copy, tailored to showcase ECA’s work and its member clubs.
- Community Engagement: Managed dialogue with stakeholders to foster trust, collaboration, and positive discussion across platforms.
- Event Support: Provided real-time social coverage at major events such as ECA Connect and the General Assembly, from planning to on-the-ground execution.
- Performance & Reporting: Implemented a KPI framework with monthly reporting to track meaningful metrics and guide ongoing strategy.
Over the course of our five-year partnership, ECA’s digital presence has become more visible, consistent, and influential. Together, we’ve helped shape a digital voice that supports ECA’s mission and brings its member clubs closer to the centre of the conversation.
380%
Increase in channel reach
500%
Boost in profile visits
30%
Increase in channel audience growth
"The appointment of WePlay is a statement of our intent to help our clubs to connect the dots between the sporting and commercial landscape. WePlay bring a strong track record in delivering targeted digital growth outcomes for leading rightsholders across Europe and beyond.”
CHARLIE MARSHALL, ECA CEO
