The 2016 ICC T20 World Cup was the biggest Cricket event since the World Cup in 2015. Being in India the tournament was amplified, simply due to what Cricket means to the Indian subcontinent.
Our content approach to leverage MoneyGram’s sponsorship of the ICC was to take MoneyGram’s values of ‘bringing people closer’ and bring this to life through Cricket content.
We put a huge focus on the fans, curating and sharing their moments. We created a variety of assets to give the fans everything they needed to know the where, when and who of each game. MoneyGram evidently became positioned as the extension of the tournament, ‘bringing Cricket fans closer’.
The outcome was MoneyGram being the most talked about and engaged ICC sponsor of the tournament.