Cage Warriors

Events


Working with MMA Organisation, Cage Warriors as their digital agency to grow the brand across Europe


WePlay Case Study, Cage Warriors Facebook

Overview of the Relationship


Cage Warriors appointed WePlay to grow their online brand and help to sell tickets to their mixed martial arts events across the country in 2016 and 2017.

With the objectives of growing the Cage Warriors brand and driving revenues through ticket sales, our approach spans across the digital marketing spectrum. From data analysis and strategy to video production and creative assets for fighters to use.

WePlay Case Study, Cage Warriors Facebook

Overview of the Relationship


Cage Warriors appointed WePlay to grow their online brand and help to sell tickets to their mixed martial arts events across the country in 2016 and 2017.

With the objectives of growing the Cage Warriors brand and driving revenues through ticket sales, our approach spans across the digital marketing spectrum. From data analysis and strategy to video production and creative assets for fighters to use.

Strategy, Video Production and Ticketing


Throughout the partnership with Cage Warriors, we handled everything from video production, to art direction and community management.

From a content creation perspective, the key was to ensure that we followed the guidelines of each social platform and developed native content in the best performing format, which was video.

WePlay Case Study, Cage Warriors Top Trumps
WePlay Case Study, Cage Warriors Top Trumps

Strategy, Video Production and Ticketing


Throughout the partnership with Cage Warriors, we handled everything from video production, to art direction and community management.

From a content creation perspective, the key was to ensure that we followed the guidelines of each social platform and developed native content in the best performing format, which was video.

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Performance Driven Success Stories


Over the span of the 12 months relationship, WePlay helped grow the Cage Warriors brand by developing shareable content, that engaged new audiences to the sport of MMA. We delivered against our primary remit of ticket sales and our tribute to Conor McGregor video piece, which was released on the eve that the UFC star would fight for the Lightweight World Title, achieved over 1m video views.

This content is blocked. Accept cookies to view the content.

Performance Driven Success Stories


Over the span of the 12 months relationship, WePlay helped grow the Cage Warriors brand by developing shareable content, that engaged new audiences to the sport of MMA. We delivered against our primary remit of ticket sales and our tribute to Conor McGregor video piece, which was released on the eve that the UFC star would fight for the Lightweight World Title, achieved over 1m video views.

Results Delivered


8200000
Impressions
25000
Interactions
2000000
Social Views
1
UK trend on 3 occasions
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