Celebrating our 12 favourite sports marketing moments from WePlay in 2023


As we step into 2024, WePlay extends a warm invitation for you to join us in revisiting the most remarkable sports marketing moments and campaigns that shaped our unforgettable journey throughout 2023.

From groundbreaking campaigns to exhilarating partnerships, these highlights encapsulate a year marked by ingenuity, collaboration, and a strong sense of community spirit.

Join us as we reflect on these extraordinary moments that defined 2023, celebrating the synergies of partnership, the sparks of creativity, and the thriving community spirit that pulsated through the very core of WePlay.

Let’s collectively reminisce on this journey and revel in the enduring power of collaboration, creativity, and community that defined the essence of WePlay.


1. Howler Head x UFC: UK Debut and Dirty Hands


2. 8 Years of our IRONMAN Partnership – A Journey of Passion & Performance


3. Knock-out creative with the IBA Women’s World Championships and a fresh brand and activation


4. A game-changing streaming strategy with New Zealand Rugby


5. Slam Dunk customer acquisition with SKWEEK in European Basketball


6. Changing the face of Show Jumping, with Longines Global Champions Tour


7. Global strategy, local activations for Ultimate Fighting Championship (UFC) through FightPass


8. TOCA Social – Elevating Football and Dining Experiences


9. Setting Sail with SailGP – ‘We Are Racing’ Campaign Launch


10. International audience growth with RB Leipzig 


11. Building brands and business with the European Clubs Association (ECA)


12. Celebrating Esports Excellence with Team Vitality


A Year Unwrapped, a Legacy Embraced.