The Players

Meet the Players. A team of people committed to winning and growing together.

Luca Massaro

Chief Executive

Luca Massaro

Chief Executive

Q&A

What’s your role?

Founder and Chief Executive

What’s your favourite sporting moment?

Italy beating Germany in the semi-final of the 2006 World Cup. Two goals in the final minutes of extra time. 118 minutes of suffering all made worthwhile by the last two.

Which emoji best describes you?

🍝 – Pasta. I’m a big foodie and nothing makes me happier than a bowl of Italy’s finest.

Kenny Ager

Global Head of Commercial Development

Kenny Ager

Global Head of Commercial Development

Q&A

What’s your role?

A three-point focus on growth: connecting our fantastic agency to the world’s most exciting brands; creating a dynamic and enjoyable environment for our talented team; generating significant measurable business growth for clients.

What’s your favourite sporting moment?

Nigel Mansell winning the British F1 Grand Prix in 1992, giving Ayrton Senna a lift back to the pits after running out of fuel.

Which emoji best describes you?

👊 – Energetic, glass-always-full and designed to encourage energy and ambition in others.

Sharon Bennett

Head of Client Services

Sharon Bennett

Head of Client Services

Sam Izzet

Head of Creative & Content

Sam Izzet

Head of Creative & Content

Nick Bryans

Head of Media

Nick Bryans

Head of Media

Q&A

What’s your role?

Media strategy: some say “Vibes”, others say “Bad slides” (probably somewhere in between).

What’s your favourite sporting moment?

Aston Villa 1 Derby 0, Championship play-off final.

Which emoji best describes you?

🇨🇭 – I love everything about Switzerland: even the flag’s a big plus.

Richard Baker

Business Development Director

Richard Baker

Business Development Director

Q&A

What's your role?

I’m in the business development team helping organisations discover growth opportunities.

What’s your favourite sporting moment?

Southampton 4 Carlisle 1, 2010 Johnstone’s Paints Trophy Final. Nothing better than watching your team win at Wembley!

Which emoji best describes you?

🌏 – I’ve lived in four countries and travelled to more than 30.

Andy Hopkinson

Creative Director

Andy Hopkinson

Creative Director

Cat Kennedy

People Manager

Cat Kennedy

People Manager

Zygimantas Koncius

Media Director

Zygimantas Koncius

Media Director

Q&A

What’s your role?

Driving digital revenues for clients.

What’s your favourite sporting moment?

Kobe Bryant’s final game.

Which emoji best describes you?

🏀 – I’ve played for 11 years – the game’s made a massive impact on my life.

Laurynas Ciuta

Media Director

Laurynas Ciuta

Media Director

Q&A

What's your role?

I boost performance and also perform as a paid media trainer.

What’s your favourite sporting moment?

Lithuania’s Olympic basketball side beating The US Dream Team.

Which emoji best describes you?

🚀 – I’m all about growth and progress.

Jack Flannigan

Account Director

Jack Flannigan

Account Director

Q&A

What's your role?

I make comms pay off for clients.

What’s your favourite sporting moment?

Youri Tielemans’ rocket for Leicester to defeat Chelsea in the 2021 FA Cup final.

Which emoji best describes you?

🤝 – I love to close a deal and collaborate.

Alex Chisem

Media Director

Alex Chisem

Media Director

Q&A

What's your role?

My data-driven paid media strategies turbo-charge client growth.

What’s your favourite sporting moment?

When a Dean Windass volley for Hull almost broke the net in the Wembley play-offs.

Which emoji best describes you?

🤌 – I pride myself on being versatile.

Rokas Chramcovas

Senior Media Manager

Rokas Chramcovas

Senior Media Manager

Q&A

What's your role?

Media manager, working on Ironman and helping run the Lithuanian office team.

What's your favourite sporting moment?

2014 FIBA Basketball World Cup – USA v Lithuania. We lost 96 – 68, but the atmosphere in the arena was amazing!

Which emoji best describes you?

🤣 – Good company and good laughs.

Louis Fry

Analytics and Ad Ops Lead

Louis Fry

Analytics and Ad Ops Lead

Q&A

What's your role?

I make media simple for colleagues and clients.

What’s your favourite sporting moment?

Adam Ondra’s ascent of The Dawn Wall in, El Capitan in the Yosemite Valley, 2016

Which emoji best describes you?

🦦 – I like turtles

Toby Whittaker

Senior Media Executive

Toby Whittaker

Senior Media Executive

Q&A

What’s your role?

Driving search and social success through paid media strategy.

What’s your favourite sporting moment?

Super Saturday, London 2012 Olympics.

Which emoji best describes you?

🦒 – I’m usually the tallest in the room!

Bobby Enebi

Senior Media Executive

Bobby Enebi

Senior Media Executive

Q&A

What's your role?

Creating ads that stop thumbs on feeds and get fans clicking.

What’s your favourite sporting moment?

Seeing Lampard play (I’m a Chelsea fan) in England 0 Chile 2 at Wembley.

Which emoji best describes you?

😂 – My most overused emoji: I always laugh, even at the worst jokes.

Gabrielė Česnauskaitė

Media Executive

Gabrielė Česnauskaitė

Media Executive

Q&A

What's your role?

Media Executive

What's your favourite sporting moment?

Rūta Meilutytė won the world championship and set a new world record in the women’s 100m breaststroke

Which emoji best describes you and why?

🌞 I tend to approach life with a cheerful attitude and an open mind

Oliver Bond

Account Director

Oliver Bond

Account Director

Tigran Hakobyan

Senior Media Executive

Tigran Hakobyan

Senior Media Executive

Q&A

What's your role?

It has been working with data, making sense of data & analyzing data.

What's your favourite sporting moment?

Giroud’s goal for Arsenal v Bayern at the Allianz Arena, Champions League 2015/16.

Which emoji best describes you?

⚽ – Football wouldn’t exist without its emoji.

Oscar Lopez-Vallido

Media Executive

Oscar Lopez-Vallido

Media Executive

Q&A

What’s your role?

Stimulating client growth with paid search and social (and stimulating colleagues with coffee).

What’s your favourite sporting moment?

Usain Bolt winning 100m gold, London 2012 Olympics.

Which emoji best describes you?

🥷 – Nimble both mentally and physically – and well-dressed.

Nazia Amara Hussain

Senior Media Manager

Nazia Amara Hussain

Senior Media Manager

Rokas Banys

Media Manager

Rokas Banys

Media Manager

Q&A

What's your role?

My job is to implement all planned ideas on paid media. Constantly search for optimisations!

What's your favourite sporting moment?

Eurobasket 2015 Lithuania vs Georgia. Lithuania won the silver medal in this tournament.

Which emoji best describes you?

😜 – Emoji that reminds me to keep searching for something new & innovative!

Francesco Dessabo

Motion Designer

Francesco Dessabo

Motion Designer

Q&A

What's your role?

Motion Designer

What's your favourite sporting moment?

Del Piero scoring at the last minute on the 2006 World Cup semi-final against Germany

What emoji describes you?

🤙 – I’m an easy-going guy

Joao Martignago

Motion Designer

Joao Martignago

Motion Designer

Q&A

What's your role?

Motion Designer

What's your favourite sporting moment?

Mark Noble’s farewell speech ‘I got a lot of family here today, and when I say a lot of family I mean 60,000’ still makes me tear up.

What emoji describes you?

🦭

Gina Sparks

Marketing Executive

Gina Sparks

Marketing Executive

Q&A

What's your role?

Marketing Executive

What's your favourite sporting moment?

Being at Wembley to watch the Lionesses win the Women’s Euro 2022

What emoji describes you?

📢 – I speak on behalf of WePlay

Ben Wilson

Media Executive

Ben Wilson

Media Executive

Q&A

What's your role?

Media Executive

What's your favourite sporting moment?

Aston Villa beating Derby in the championship playoff final

What emoji describes you?

⚽️

JJ Lister

Account Manager

JJ Lister

Account Manager

Girbaut Bawangudi

Junior Designer

Girbaut Bawangudi

Junior Designer

Q&A

What's your role?

Junior Designer

What is your favourite sporting moment?

Manchester United (John Terry slip!) beating Chelsea in the 2008 Champions League Final

What emoji best describes you?

🙏🏾

Gavin Monks

OTT Manager

Gavin Monks

OTT Manager

Keith Geary

Senior Digital Lead

Keith Geary

Senior Digital Lead

Cornel Lazar

Ticketing and E-commerce Manager

Cornel Lazar

Ticketing and E-commerce Manager

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