WePlay employees

Analytics and Technology

Harness our market-leading ad-tech, analytics and planning platforms; The Bench and PlayEngine™.

The Bench – fully customisable analytics, attribution and reporting.

PlayEngine™ – our full-stack planning platform.

The bench website

The Bench

The Bench is our proprietary analytics platform that powers WePlay’s insights, modelling, and benchmarking.

The Bench underpins our ability to measure the impact of all marketing activity and enables our Partners to visualise their data in a concise, customised and completely secure way.

Playengine website


PlayEngine is our unified data-driven planning platform.

The PlayEngine platform comprises a suite of tools that powers our campaign planning and measurement. Inclusive of data partnerships with:

  • Meta
  • Google
  • Microsoft
  • TikTok
  • Campaign Manager 360 (ad-serving)
  • Global Web Index (GWI)
  • Stack Adapt (programmatic network)
  • LiveRamp (CRM & data onboarding)
  • Falcon (social listening)
  • SEM Rush (search analysis)
  • DigiDay+ (insights & research)

WePlay works with the most ambitious and exciting brands in the world.

Start your journey towards accelerated growth now.

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