WePlay

One month on from Facebook’s News Feed changes – What impact have we seen?

WePlay monitored the performance of over 20 pages, to give a hands-on view of Facebooks News Feed algorithm change and what action brands need ...

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WePlay

Introducing PlayEngine – Capture. Analyse. Action

Introducing PlayEngine, the sport industry's only dedicated programmatic advertising and data-marketing platform

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WePlay

Football Transfers, Social Media and the Latest Trend in Announcing a New Player

Read about how the biggest football clubs are utilising social media and storytelling to announce their latest assets in the summer 2017 transfer window.

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WePlay

Deliver Commercial Success with a Targeted Digital Media Campaign

Here we go into the detail of how WePlay plan and execute digital media campaigns for our sporting rights holders and brand clients.

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WePlay

Facebook F8 2017 Event Summary & Key Takeaways

Discover everything you need to know from Facebook's annual developer conference, F8 2017 in our full summary of the event.

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Technology, WePlay

WePlay and The Bot Platform collaborate to bring the benefits of Facebook Messenger to sports marketing

New collaboration gives sports teams the digital tools to increase sponsorship revenue, decrease paid-social cost and engage fans 24/7.

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WePlay

The Attention Economy: How digital media is democratising the sports marketing model

We live in a fragmented marketplace. Not since the 1950s and 1960s, when television took over the radio to become the leading mass media ...

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WePlay

Programmatic Advertising, a new way to convert your audiences into revenue

We look at how Programmatic Advertising can help sports brands to reach targeted audiences and generate significant revenues in 2017.

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WePlay

A note from our CEO on what has been a transformational 2016

On behalf of the team at WePlay, I'd like to wish you all a very Merry Christmas and a Happy New Year. Luca Massaro, ...

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Technology, WePlay

Instagram and it’s role in the Attention Economy

Social networks are changing the way that major sporting events are being consumed and Instagram's latest updates add more fuel to the fire.

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