The European Club Association (ECA) recently gathered in Berlin for its 30th General Assembly, and WePlay assumed a pivotal role in orchestrating the event’s communication strategy. We executed a meticulously crafted plan, strategically leveraging social media platforms to disseminate real-time updates. Our comprehensive approach encompassed live-tweeting the highly anticipated board elections, conducting insightful interviews with both ECA members and esteemed board members, and curating live stories and exclusive behind-the-scenes reels. This dynamic communications approach contributed significantly to the overall success of the event.
This General Assembly held particular significance due to the renewed signing of a Memorandum of Understanding (MoU) between ECA and UEFA. This MoU officially recognises ECA as the sole, independent body to represent clubs in Europe.
Within our communication strategy, we placed this historic MoU renewal at the forefront. We strategically weaved its importance into our narrative alongside the forthcoming elections for the new ECA board, which will govern during the consequential 2023-27 membership cycle. This deliberate alignment signified the magnitude of these developments.
Big names and behind-the-scenes moments
Live tweeting marathon
Strategic planning and flexibility
