Asian Tour
Driving the Asian Tour’s digital growth through the bold creative ‘Time to Rise’ campaign
Asian Tour
Driving the Asian Tour’s digital growth through the bold creative ‘Time to Rise’ campaign
WePlay partnered with the Asian Tour, the leading professional golf tour in Asia, to launch the “Time to Rise” campaign, reimagining its brand identity and elevating its digital presence. With tournaments spanning over 14 countries and a growing roster of elite golfers from more than 35 nations, the Asian Tour needed a campaign that celebrated both its regional diversity and rapid international growth.
Our mission was to design a dynamic campaign that reflected the Asian Tour’s core values while engaging new and existing audiences across digital platforms.
The “Time to Rise” campaign began with collaborative workshops at the Saudi Open in Riyadh, where both teams worked together to refine the tour’s narrative. These insights guided the creation of a refreshed brand identity that honoured the Asian Tour’s tradition while emphasising its growing global appeal.
To bring this vision to life, WePlay executed a multi-faceted digital strategy, focusing on:
- A revitalised brand story that celebrated the growth, competitiveness, and iconic venues of the tour.
- Targeted digital campaigns on YouTube, Instagram, TikTok, and Facebook to boost engagement and attract new followers.
- Athlete-driven content that showcased emerging golf talent and connected fans with the sport’s personalities.
- Hero visuals and video content highlighting the stunning, diverse locations where tournaments take place across Asia.
The campaign exceeded expectations, driving significant growth across key platforms and strengthening the Asian Tour’s digital footprint. Fans were drawn in by the compelling content, with the athlete stories and venue highlights performing particularly well across all channels.
1000%
Follower growth on TikTok within one month
500%
Growth in YouTube subscriber numbers within one month
150%
of the engagement target was achieved in just three weeks, focusing on active interactions such as likes, shares, saves, and comments.
