Technology, WePlay

WePlay and The Bot Platform collaborate to bring the benefits of Facebook Messenger to sports marketing

New collaboration gives sports teams the digital tools to increase sponsorship revenue, decrease paid-social cost and engage fans 24/7.

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Technology, WePlay

Instagram and it’s role in the Attention Economy

Social networks are changing the way that major sporting events are being consumed and Instagram's latest updates add more fuel to the fire.

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Technology, Trends, Videos

How the video streaming feature on WhatsApp is a game changer in capturing fan attention

WhatsApp has rolled out a video streaming feature that will change the way that short video clips are consumed, but what impact will this ...

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Case Studies, News, Technology, Trends, WePlay

Five things you must do on a matchday to build your brand, increase engagement and monetise your social audience

If you run a club or rightsholder’s social media channels, work in the press team or the marketing and commercial teams, then these are ...

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News, Technology, Trends, WePlay

What do Chatbots offer and where do they belong in the world of sport?

Back in August, we spoke about chatbots being the future of fan engagement. Fast forward 2 months and we find ourselves asking questions on ...

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Technology

The future of sports engagement has arrived: Chatbots

Technology is developing rapidly, with sports technology evolving particularly quickly. Such evolution provides sports fans and consumers with numerous ways to consume and engage ...

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Technology, Videos

The Introduction of Instagram Stories: What are the opportunities?

Earlier this week, Instagram introduced a new feature, Instagram Stories. We take a look at the opportunities.

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News, Technology, Videos

Should you incorporate Snapchat within your marketing strategy?

Is Snapchat right for your brand? How many users does it have, what are the pros and cons, how much does it cost and ...

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News, Technology, Videos

Three reasons why you should be including social media in your athlete sponsorship strategy

The sports industry is constantly evolving. More brands than ever are sponsoring athletes through the use of social media to leverage their large influence ...

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News, Technology

Facebook biggest mover in brand value rankings while technology brands strengthen their market positioning

In this week’s social media roundup, we take a look at the most valuable brands in the world, Snapchat’s Lenses, Twitter adding more buy ...

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