Technology, WePlay

WePlay and The Bot Platform collaborate to bring the benefits of Facebook Messenger to sports marketing

New collaboration gives sports teams the digital tools to increase sponsorship revenue, decrease paid-social cost and engage fans 24/7.

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Technology, WePlay

Instagram and it’s role in the Attention Economy

Social networks are changing the way that major sporting events are being consumed and Instagram's latest updates add more fuel to the fire.

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Technology, Trends, Videos

How the video streaming feature on WhatsApp is a game changer in capturing fan attention

WhatsApp has rolled out a video streaming feature that will change the way that short video clips are consumed, but what impact will this ...

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Technology, WePlay

Programmatic advertising – a missing piece in your commercial strategy

At WePlay, programmatic advertising is the bridge between content marketing and commercial success.

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Case Studies, Technology, WePlay

How can your business benefit from a social media game? Example of our World Map Game for MoneyGram

Brands are increasing the inclusion of gamification to a variety of campaigns as marketers look to reach and engage with new audiences. WePlay helped ...

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Case Studies, Technology, WePlay

WePlay does Royal Ascot for sports betting exchange, BETDAQ

This week is British Horse Racing’s marquee meeting, the one and only Royal Ascot and WePlay activate an engaging Social CRM application for our ...

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News, Technology, WePlay

WePlay’s new player, Future Sport

Six months ago, here at WePlay, we sat down and thought about the social and digital sports industry. We came to the conclusion that ...

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