Our team on the ground curated exclusive stories and showcased behind-the-scenes updates as they happened, directly communicating to the organisation’s 60,000-plus strong following across their Instagram, X, and LinkedIn accounts.

These content ideas are organised months in advance and prepared alongside ECA’s internal communications team to maximise the narrative of strategic knowledge sharing on the week of the event. ECA has an important responsibility as a B2B entity, taking into consideration the collaborative interests of all member clubs, regardless of size.

With such a profound occasion of events, the team utilised the strategy of communicating the top line of stories, achieving this through the convergence of content across ECA’s social media channels in both static and motion formats. Including interviews with European Football legends Patrick Kluivert, Jimmy Floyd Hasselbaink & many more.

Community management and assisting with the execution and production of content have also become part of the team’s remit. Examples include the announcement of ECA’s Annual Award results, which reward the best projects and initiatives across the footballing spectrum, as well as documenting the big names that attended such as CBS’s Champion League Today team of Jamie Carragher, Kate Scott, Micah Richards and Thierry Henry.