Our 2024 showcase of work is aptly named ‘WePlay’s 2024 Replay’. As we begin to wind down for the festive period and look forward to 2025, we invite you to replay these memorable occasions that shaped our incredible trajectory for 2024.
This year, our team showcased their talent through creativity, collaboration and sheer hard work to produce outcomes and results that give WePlay our edge in understanding our clients’ fans and partners. Each of these moments encapsulates the core of WePlay, which combines creative innovation with performance-driven strategies.
1. First up: Elevating the fan experience with the FEI’s ‘Always Believe’ campaign
We start our WePlay 2024 Replay with the Believe campaign created in partnership with the FEI (Fédération Equestre Internationale) redefining the narrative of equestrian show jumping to showcase the bond between horse and rider.The creative gives us goosebumps, so we’re excited to spotlight such emotionally driven storytelling.
2. Next Up: We tee off our partnership with Asian Tour’s ‘Time to Rise’
3. Breaking into the MENA region with ADNOC’s Abu Dhabi Marathon
4. We celebrate our longest-running partnership with The IRONMAN Group where excellence drives results.
5. Engaging content creation with the European Club Association (ECA) – the journey to 700+ members.
6. Euro 2024 Hospitality Experience – elevating the football fan experience
7. Timbersports. Bringing wood-chopping to a mainstream social audience
8. The Big One: WePlay + rEvolution
As we say goodbye to 2024, we reflect on a year full of memories that once again showcase the incredibly diverse sports and entertainment partners we’ve worked with this year.
From working with horses on an FEI campaign to rubbing shoulders with giants like Thierry Henry for ECA’s 31st Annual General Assembly, our creative studio, pushing its capabilities to transform visual experiences, our work has even been on the side of the building!
To top it all off our team’s commitment has seen us outperform targets both professionally and personally, ushering in a new era in sports marketing as we became a member of the rEvolution family.
Wishing our partners, clients and community a happy holiday season and a prosperous new year.
2025, Ready.
