Guild Esports partners with WePlay to execute ambitious growth strategy
Sports marketing specialists, WePlay have been appointed by David Beckham co-owned esports team, Guild to execute an ambitious growth strategy
Meet the Player – Samantha Hayden
Step into the WePlay dugout and meet our Players - on their own terms. Introducing People Manager, Samantha Hayden.
Designing & Monetising the Next Generation of Sports Streaming Services
Client Services Director, Kenny Ager, shares his contribution to the recent SportBusiness webinar on the future of the sports streaming sector.
WePlay Shortlisted for 2021 Sport Industry Awards
WePlay shortlisted for the Agency of the Year and Data & Business Impact Awards with UFC Fight Pass at the 2021 Sport Industry Awards.
From FOMO to FOMA – The Fear of Missing Attendance
WePlay CEO, Luca Massaro, outlines five marketing steps that will encourage fans back into stadiums as lockdown restrictions ease
WePlay Expands Senior Management Team With New Divisional Heads
Mark Gilbert and Ed Richardson to lead Content and Media divisions respectively.
Meet the Player – Andrew Irving
Step into the WePlay dugout and meet our Players - on their own terms. Introducing Paid Media Executive, Andrew Irving.
From Ruth to Roc Nation – The Rise of Digital Sponsorship
Paid Media Manager, Jack Edwards, explores why digital sponsorship represents an unmissable opportunity for sports organisations.
State of Play – Are You Serious About Social?
Are you looking to grow your TikTok following? Not sure where to start with Twitch? Well, read on...
WePlay Named In Top 10 Most Attractive Sports Marketing Agencies To Work For
WePlay has been listed by iWorkinSport in the 2021 Top 10 Sports Agencies, as part of their annual industry survey.