One month on from Facebook’s News Feed changes – What impact have we seen?
WePlay monitored the performance of over 20 pages, to give a hands-on view of Facebooks News Feed algorithm change and what action brands need ...
Introducing PlayEngine – Capture. Analyse. Action
Introducing PlayEngine, the sport industry's only dedicated programmatic advertising and data-marketing platform
Football Transfers, Social Media and the Latest Trend in Announcing a New Player
Read about how the biggest football clubs are utilising social media and storytelling to announce their latest assets in the summer 2017 transfer window.
Deliver Commercial Success with a Targeted Sports Digital Media Campaign
Here we go into the detail of how WePlay plan and execute digital media campaigns for our sporting rights holders and brand clients.
Facebook F8 2017 Event Summary & Key Takeaways
Discover everything you need to know from Facebook's annual developer conference, F8 2017 in our full summary of the event.
WePlay and The Bot Platform collaborate to bring the benefits of Facebook Messenger to sports marketing
New collaboration gives sports teams the digital tools to increase sponsorship revenue, decrease paid-social cost and engage fans 24/7.
The Attention Economy: How digital media is democratising the sports marketing model
We live in a fragmented marketplace. Not since the 1950s and 1960s, when television took over the radio to become the leading mass media ...
Programmatic Advertising, a new way to convert your audiences into revenue
We look at how Programmatic Advertising can help sports brands to reach targeted audiences and generate significant revenues in 2017.
A note from our CEO on what has been a transformational 2016
On behalf of the team at WePlay, I'd like to wish you all a very Merry Christmas and a Happy New Year. Luca Massaro, ...
Instagram and its role in the Attention Economy
Social networks are changing the way that major sporting events are being consumed and Instagram's latest updates add more fuel to the fire.
