I’m Louis, an ad tech specialist, and I’m here to tell you that the digital landscape is changing faster than ever before. The impending deprecation of third-party cookies is the biggest shift we’ve seen in 15 years, and it’s crucial that you understand the implications and act now to stay ahead of the curve.
As a sports business leader, you know that the digital landscape is the lifeblood of your fan engagement and revenue streams. But right now, the ground is shifting beneath your feet faster than ever before. This shift underscores the importance of holding first-party data for your current or potential fans, necessitating the adoption of new technologies and strategies to maintain and enhance your digital marketing effectiveness. Key among these is:
- Google Consent Mode V2
- Server-Side Tracking
- Enhanced Conversions
In this first article of our three-part series, I am going to lay out what happened, what it means for your sports organisation, and what actions you need to take regarding Google Consent Mode V2.
