As the anticipation for the upcoming Women’s World Cup reaches fever pitch, women’s football has become a central topic of discussion.
Recently, WePlay was invited to be a VIP guests at the Unofficial Partner podcast episode ‘The Women’s Football Brainstorm’ to build the future of women’s football live on stage at DAZN London HQ and also worked alongside our partners the European Club Association (ECA), at their first ever Women’s Football summit.
Collectively, something that emerged from these experiences is the undeniable distinctiveness of the women’s football ecosystem, driven by a unique core consumer.
Following the post-2022 Women’s Euros, when brands rushed to seize the immense popularity of the sport, it becomes important for brands and clubs to proactively understand women’s football fandom before the World Cup tournament concludes.
Based on my personal experience in growing a women’s football online community and the lessons learned from these recent events, I will outline several of these insights in this blog post on how to engage with this audience effectively.
