As motion designers, we create objects that do not physically exist. But our work has appeared on billboards outside one of the world’s most famous sports arenas.
Our role in the content marketing process is unique. Our team combines motion design, video production, and 3D rendering to produce highly creative content that drives commercial outcomes. While we may not be selling tickets or merchandise directly, our work is crucial in building engagement and producing assets that have the potential to be viewed and engaged with over a million times.
Like any artist or creator, the ultimate goal is to design work that will leave a lasting impression and captivate audiences. There’s nothing quite like the rush of delivering impactful content that resonates with viewers and creates meaningful connection between audiences and the brand. At WePlay, we are always taking steps to get more of those designs to the right people in the right places.
Last year, during our campaign for the challenger whiskey brand Howler Head, our branded animations were displayed outside Madison Square Garden at UFC 281. That was a ‘pinch me’ moment: something we produced in our studio was in front of all these people in New York City. It is one of those things I wish I got to see in person but the effect it has for our partners can be just as powerful.
