21 Oct 2016
If you run a club or rightsholder’s social media channels, work in the press team or the marketing and commercial teams, then these are the Top 5 matchday tips for you to maximise these regular shop windows for your business.
20 Oct 2016
Back in August, we spoke about chatbots being the future of fan engagement. Fast forward 2 months and we find ourselves asking questions on whether chatbots will be the go-to hub for news consumption for sports fans.
17 Oct 2016
This weekend WePlay packed up our gear and headed down to the Newport Centre in South Wales, to cover the latest fight night, Cage Warriors 79.
14 Oct 2016
Snapchat is in the process of unleashing a new way to buy and test ads, here is what we know so far…
13 Oct 2016
Yokohama Rubber Co. Ltd. were established 99 years ago and to mark the occasion,WePlay have produced a new piece of immersive content, enabling fans to explore the history of both Chelsea FC and Yokohama.
11 Oct 2016
A few weeks back, our Client Services Director, Kenny Ager, hosted a panel on eSports at Soccerex 2016. He took centre stage to discuss the future and the commercial opportunities within the eSports and gaming industry.
07 Oct 2016
Another week, another 25 stories! We’ve sourced the best articles from the sports, social and technology worlds and sent them out via our daily WhatsApp group. Here are our highlights…
05 Oct 2016
It’s been a big week for Snapchat. Not only did they rename their parent company Snap Inc. they also launched their first product, Spectacles, a pair of sunglasses with a built-in video camera. They are firmly positioning themselves in the market as the go to platform for brands to reach consumers… and these statistics will show you why.
05 Oct 2016
Facebook’s admission that it has overestimated average video viewer time by around 60-80% is so concerning for brands, publishers and marketers.