Last week, our Account Director, Jack Flannigan, had the chance to join the Asian Tour team on the ground in Rabat for International Series Morocco, a stunning stop on the global golfing calendar and an exciting opportunity to observe how elite golf content is brought to life in real-time.
For those who don’t know, the International Series is part of the Asian Tour’s mission to expand the reach and profile of golf across new markets. This experience in Morocco delivered a perfect blend of competition, culture, and creativity, offering a unique window into the behind-the-scenes world of content creation. Here are four key insights from Jack’s time on the ground- lessons in how great sports content is crafted, with takeaways that go far beyond the fairway.
