With major sports events including the Rio Olympics and the UEFA EUROs taking place in 2016, we take a deep dive into the current trends and predict how they will impact the industry over the next twelve months. In this guide, you will read about:
• The growth of influencer marketing and its impact on generating sales
• The opportunities in mobile marketing for customer acquisition
• How Facebook will become the dominant advertising platform
• What 2016 means for Twitter, Snapchat and Instagram
• How to utilise your video marketing budget to reach sports fans
• Is virtual reality all it’s cracked up to be?
• How eSports is becoming a phenomenon