WePlay has been named among the top sports marketing agencies to work for in iWorkinSport’s Most Attractive Employers in Sport 2026. It’s the second year running we’ve made the list, and we’re proud to be there alongside some of the biggest names in the industry.
The shortlist is voted for by people who work in sport, or want to. That’s why it means a lot to us.
About the Most Attractive Employers in Sport survey
iWorkinSport runs the survey every year, asking sports professionals and students where they would most like to work. This year it gathered 1,051 responses from 58 nationalities. Respondents pick their preferred employers across different sectors of the industry, from teams and leagues to media, tech and agencies.
Sports Marketing Agencies is one of the most competitive categories. The 2026 Top 20 covers global groups and specialist agencies working across sponsorship, media, events, talent, consulting and fan engagement.
The survey measures employer brand rather than employee satisfaction. It shows how organisations are seen by people who work in sport or want to, which makes it a useful read on how the next generation of talent sees an agency.
iWorkinSport’s Top 20 Sports Marketing Agencies announcement
Building a career in sports marketing at WePlay
WePlay is a specialist sports marketing agency, part of rEvolution, with offices in London, Dubai and Chicago. We work across creative, paid media, strategy, and data and technology for rights holders and brands in sport, with clients including PSG, Arsenal, AC Milan, Emirates, Aramco and Ironman.
We’re on a list with some of the largest groups in sport. Being there two years running tells us our work is being noticed by the people building careers in this industry. That matters as we grow our team across MENA, Europe and the US.
Thank you to everyone who voted, and to our team, whose work is the reason we’re on the list.
Why a place among the top sports marketing agencies matters to us
Our teams work across creative, paid media, strategy, and data and technology. Because we cover a campaign from the idea through to the media and the results, people here see how the whole thing comes together.
Our work spans football, motorsport, cycling and equestrian, for rights holders and brands across MENA, Europe and the US. If you’re starting out in sport, an agency is a good place to learn how both sides of the industry think.
Work with us
If you want to build a career in sports marketing, keep an eye on our careers page or get in touch. [WePlay careers] And if you’re a rights holder or brand looking for a sports marketing agency, we’d love to hear from you.
