Milwaukee Bucks
WePlay and Milwaukee Bucks partner to deliver a best-in-class season ticket campaign
Milwaukee Bucks
WePlay and Milwaukee Bucks partner to deliver a best-in-class season ticket campaign
Following a season played behind doors, we were briefed by 2021 NBA Champions, the Milwaukee Bucks to develop and execute an audience lead generation for their 2021-22 season ticket campaigns.
We developed a tailored individual creative and messaging strategy in order to efficiently achieve maximum engagement and consideration from selected audiences.
This was done within a created ‘walled garden’ in Facebook in order to mitigate iOS privacy updates. Prospect data was captured via an auto-populated lead form, native within the Facebook platform that drives fans through to the Bucks data management platform.
Working in partnership with Milwaukee Bucks, WePlay successfully delivered results across a range of core workstreams, including an increase in ticket sales for the 2021-22 season.
4.5M
Impressions
8x
ROAS on direct ticket sales
30%
Of leads followed up before revenue target was hit
$1.17
Cost per lead
