WePlay partnered with the Abu Dhabi Sports Council and RCS Sports to drive registrations for the ADNOC Abu Dhabi Marathon, held on the iconic Abu Dhabi waterfront. The objective was to increase both domestic and global participation while enhancing event branding and participant engagement.

Key Approach:

• Targeted Audience Segmentation: WePlay focused on domestic and regional audiences to maximise conversions, using tailored messaging that emphasised the UAE’s evolving sporting culture and the event’s community impact.
• Optimised Paid Media Strategy: By leveraging multiple digital platforms, WePlay ensured ticket sales were maximised at every stage of the funnel, engaging new audiences, nurturing existing ones, and retargeting those who had shown interest.
• Compelling Creative for Acquisition: We created dynamic paid ads, email designs, and promotional content that showcased key event features like the race route, medals, and merchandise, driving excitement and registrations.
• Immersive Event Branding: We branded the entire event environment—from the rest and recovery areas to the race route—creating a cohesive, engaging experience for participants and spectators alike.