We are honoured to announce that WePlay has been shortlisted for Agency of The Year at the Football Business Awards 2025.

This is our second consecutive year having been shortlisted in 2024 in the same category following our previous wins in 2017 and 2018, so we are delighted to be considered for this prestigious accolade once again.

2024 was a significant year for WePlay, as we grew our client portfolio, whilst retaining many of our partners with whom we feel privileged to work with.

We’ve been involved in  some game-changing projects, including:

• Delivering the most successful hospitality programme in UEFA international football, setting new benchmarks for UEFA EURO 2024.
• Generating Champions League-level engagement for Paris Saint Germain.
• Unlocking a new generation of football fans across Southeast Asia, for ASEAN United FC.

A monumental sign-off for the year was joining the rEvolution family, which marked the start of an exciting new chapter for us in reshaping sports marketing and fan engagement. With one goal in mind, we look to continue unlocking fan value and helping our partners connect with audiences in the most powerful ways.

Thank you to our partners for their support and trust in letting us be part of their journey.

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Luca Massaro, Founder and Chief Executive of WePlay says:

“Being recognised as a finalist at the Football Business Awards is another significant milestone in a long line of milestones for WePlay over the past year. As we look to continue to drive revenue and audience growth for our clients, we’re excited to accelerate our position with our growing team as well as our growing Tech and Ventures divisions. I’m very proud of my team.”

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We would also like to thank the judges for considering us and congratulate the other nominees. The awards will take place at The Brewery London on Friday, May 9th.

To explore further details about the Football Business Awards click here, and to learn more about our partnerships visit our work.