We are honoured to announce that WePlay has been shortlisted for Agency of the Year at the Football Business Awards 2025.

This marks our second consecutive nomination for the Football Business Awards, following last year’s recognition and our previous wins in 2017 and 2018. We’re proud to once again be acknowledged for the impact we’re making in the world of football marketing.

A Landmark Year for WePlay

In 2024, we continued to grow, expanding our client portfolio, deepening long-standing partnerships, and delivering high-performance campaigns across the global football ecosystem. As a specialist football marketing agency, we’ve been privileged to work with incredible organisations including UEFA, ECA, Aspire Academy (champions of grassroots football in Qatar), Paris Saint-Germain, and ASEAN United FC.

Game-Changing Football Marketing Campaigns

At WePlay, we exist to help rights holders and brands unlock fan value and drive commercial growth through smart, strategic football marketing. Last year’s highlights included:

• Hospitality & Fan Experience
  Delivered the most successful hospitality programme in UEFA international football history, setting new benchmarks for UEFA EURO 2024.
• Digital Engagement & Growth Marketing
  Generated Champions League-level engagement for Paris Saint-Germain.
• International Expansion & Market Entry
  Helped ASEAN United FC engage a new generation of fans across Southeast Asia.

Our Core Football Marketing Services

We combine consultancy, creative, and performance marketing to drive results across four key areas:

• Audience Growth – data-driven strategies to attract and retain fans.
• Digital Engagement – creating meaningful connections through content, platforms and campaigns.
• Commercial Activation – unlocking new revenue streams across ticketing, retail, partnerships and OTT.
• Market Expansion – launching football brands into new territories with impact.

Looking Ahead

A defining moment in 2024 was joining the rEvolution family, marking the start of an exciting new chapter as we reshape the future of football marketing and fan engagement together. Our mission remains the same: to deliver meaningful value for our partners by helping them connect with audiences in the most powerful ways.

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Luca Massaro, Founder and Chief Executive of WePlay says:

“Being recognised as a finalist at the Football Business Awards is another significant milestone in a long line of milestones for WePlay over the past year. As we look to continue to drive revenue and audience growth for our clients, we’re excited to accelerate our position with our growing team as well as our growing Tech and Ventures divisions. I’m very proud of my team.”

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Thank you to our partners for your trust, collaboration and support. We’re proud to be part of your journey and are excited for what’s ahead in the world of football marketing.

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