WePlay Partners with Made By Sport for #ClubsInCrisis Campaign

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WePlay appointed as digital agency to raise awareness of the impact of widespread sport club closures on communities affected by COVID-19


Performance marketing agency WePlay is proud to be partnering with Made by Sport for their #ClubsInCrisis campaign. The campaign will host a competition offering clubs the chance of winning 1 of 3 £5,000 cash donations by voicing their concerns for those hit hardest by the pandemic. 

WePlay will provide strategic direction and support to the campaign as well as the production of all campaign content, including a short-form social video series and a hero manifesto video. The agency will also assist in the activation of key ambassadors such as Olympian Aimee Fuller and Rudimental member, Leon Rolle.

Discussing the announcement, Sophie Mason, CEO, Made by Sport said:We’re delighted to be partnered with WePlay to get our vital message out there that better futures can be Made by Sport. Through WePlay’s knowledge of digital tools and platforms, we’re hopeful of engaging with clubs and sports organisations across the UK that provide an essential service to their local communities which allow young people to thrive in the future.”

Seeking to close the inequality gap through sport, Made by Sport is looking to support communities and clubs disproportionately impacted by the global situation. Of the 150,000 grassroots sports clubs, charities and social organisations using sport to help young people, Made by Sport estimate that 25% will have to close their doors permanently without further funding.

Luca Massaro, CEO & Founder of WePlay, said: “For all of us here at WePlay, sport is more than just a game; it is our cornerstone. We are proud and honoured to be supporting Made by Sport in their mission to use sport for social good, to raise awareness of the issues facing the thousands of the UK’s sporting communities, and to inject vital funds into the sports clubs that are at risk of closure.”

To enter the competition, club attendees are asked to publish a 1-2-minute video via their social media account using #ClubsInCrisis and complete a short application form to be in with a chance of winning. The video must cover the club’s offering, its social impact such as reducing crime or developing employability skills, how the club’s closure will impact the community, and how the £5,000 will make a difference.  

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