We are delighted to announce that WePlay is officially joining the rEvolution family, marking the start of an exciting new chapter in our mission to reshape sports marketing and fan engagement. After months of collaboration and planning, this partnership will enhance our capabilities and expand our global reach, allowing us to continue delivering exceptional value to our clients and partners.

A Partnership rooted in growth and innovation

Since WePlay was founded in 2012, our mission has been simple: to engage a new generation of fans and help sports organisations around the world grow their audiences and revenues through cutting-edge, performance-driven marketing strategies. Over the years, we’ve proudly partnered with some of the world’s most iconic sports brands—including UFC, UEFA, FIFA, and AC Milan—and generated over $400 million in new revenue for rights holders.

As we officially become part of the rEvolution family, we’re confident this partnership will enable us to scale our efforts even further. With rEvolution’s global resources, operational footprint, and shared commitment to data-driven, results-oriented marketing, the growth opportunities are boundless. Together, we are well-positioned to elevate the sports marketing landscape and drive even greater outcomes for the brands we work with.

Why rEvolution?

At WePlay, we’ve always strived to remain at the forefront of innovation, and this acquisition by rEvolution is a testament to our shared values of performance, growth, and entrepreneurial spirit. As a global leader in sports marketing, rEvolution offers a full-service solution that perfectly aligns with WePlay’s expertise in fan engagement and monetisation. Their established presence across North America, Europe, and Asia provides us with the ideal platform to further expand our international operations, particularly in the UK and EMEA regions, where we’ve built a strong foundation.
The rEvolution team shares our passion for connecting brands to fans, and their commitment to delivering impactful, results-driven solutions is a natural fit with our growth strategy. As our CEO and founder, Luca Massaro, expressed: “Joining forces with rEvolution marks a significant milestone for WePlay. With rEvolution’s resources and global footprint, we’re well-positioned to accelerate our international expansion and further drive revenue and audience growth for our clients.”

What’s next for WePlay?

Whilst WePlay will now operate as a wholly owned subsidiary of rEvolution, one thing remains unchanged: our commitment to delivering the best possible results for our clients. The entire WePlay team, from leadership to our talented specialists, will remain in place to ensure continuity in our service delivery. Our brand, values, and culture will continue to guide how we approach every project, now with the added support of rEvolution’s extensive network and capabilities.

As we embark on this new journey, we look to the future with excitement and confidence. The sports marketing landscape is evolving rapidly, and together with rEvolution, we are ready to embrace the opportunities ahead.

We would like to extend a heartfelt thank you to all our clients, partners, and team members who have supported WePlay throughout the years. This is just the beginning of an exciting new era for WePlay, and we look forward to growing and achieving even greater success.
Stay tuned for further updates as we move into this exciting new chapter!

About rEvolution

rEvolution is a global, independent, and full-service sports marketing agency for brands. It is comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the sports industry. At scale, it is a one-of-a-kind agency connecting brands to fans that drive business performance.

For more information on rEvolution – go revolutionworld.com.