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WePlay adds to European football roster with European Club Association win

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4th Sep 2020

Performance-led sports marketing agency WePlay has been appointed by the European Club Association (ECA) to support the organisation in delivering its digital strategy

The ECA, which represents more than 200 professional football clubs within UEFA competitions, will work with WePlay to develop and deliver its social media strategy. This will be in line with ECA’s purpose of Placing Clubs at the Heart of Football by bringing Europe’s leading football clubs – competitors on the pitch – together as friends off the pitch to drive and inspire the development of the game.

The win adds to WePlay’s roster of football clients, which already includes FIFA, LaLiga, the Ligue de Football Professionel (LFP) and clubs including AC Milan, Olympique de Marseille and Paris Saint-Germain.

Luca Massaro, CEO & Founder of WePlay, said:

“We’re honoured to be supporting the ECA as it seeks to continue to grow its reach and influence at a time when digital acceleration is driving fundamental change in the structures that underpin sport. As performance marketers, our role has always been to help our partners to win in the digital age and facilitate tangible business growth through sustainable direct-to-consumer marketing. We’re therefore delighted to be able to work with the ECA whose objective is to help their member clubs to win both on and off the pitch.”

Charlie Marshall, ECA CEO, said:

“The appointment of WePlay is a statement of our intent to help our clubs to connect the dots between the sporting and commercial landscape. WePlay bring a strong track record in delivering targeted digital growth outcomes for leading rightsholders across Europe and beyond.”


About WePlay

WePlay was founded in 2012 as the first performance-led marketing agency dedicated to sport. It is a full-service agency that specialises in helping sports brands to achieve their digital growth objectives across emerging direct-to-consumer revenue streams. WePlay’s approach is based on “outcomes over outputs.” The agency’s results and reputation are reflected in multiple industry awards including the back-to-back Agency of the Year titles at the Football Business Awards in 2017 and 2018. Founder and CEO Luca Massaro was named part of the inaugural Sport Industry NextGen class of 2016.

WePlay has a growing global footprint with offices in London, Paris and Madrid serving a  roster of leading international rightsholders and brands. These include LaLiga, AC Milan, PGA European Tour, Paris Saint-Germain, Olympique de Marseille, ESPN, UFC, IRONMAN and Yokohama Tyres


About the European Club Association (ECA)

ECA is the sole, independent body directly representing football clubs at European level. ECA represents the interests of 246 professional football clubs from across Europe, those clubs that regularly compete in UEFA Club Competitions. As the representative voice of European club football on the international football landscape, ECA’s core purpose is Placing Clubs at the Heart of Football. It does this by working with stakeholders across the industry in shaping the future of club football in Europe across sporting, governance, commercial, regulatory, organisational, developmental and societal aspects.