Asian Tour launches bold new ‘Time to Rise’ campaign in partnership with WePlay


WePlay and the Asian Tour, the premier professional golf tour in Asia, has officially launched its highly anticipated “Time to Rise” campaign. This groundbreaking campaign, designed to celebrate the growth and diversity of the tour, has already made waves across digital platforms, marking a significant step forward for the Asian Tour’s brand identity and digital presence.

Earlier this year, WePlay was appointed as the Asian Tour’s creative partner to produce a dynamic, multi-channel campaign that would resonate with fans, players, and partners alike. After months of collaboration, the “Time to Rise” campaign has successfully launched, showcasing the tour’s core values, competitive growth, and stunning locations across Asia.

A new era for the Asian Tour

Key elements of the campaign:

Record-breaking results