The Business Behind Sport

In this episode of “The Business Behind Sport,” host Jonny Gray sits down with our Founder and CEO, Luca Massaro. They explore the evolving landscape of sports marketing, discussing the Attention Economy, strategies for fan engagement, the impact of digital transformation on the sports industry, and the role of data analytics in shaping marketing decisions.

Luca shares insights from his experience, highlighting how personalized content and innovative approaches are crucial in today’s competitive environment, finishing with where he sees the industry in 5 years’ time.

You can listen to the full episode on Spotify below or Apple here:

Welcome to the Attention Economy

In a world where attention is the most valuable currency, brands must work harder than ever to earn it. At WePlay, we understand this better than anyone, and we know exactly where to find attention in abundance: sport.

With a global population of 8.2 billion and 5.2 billion identifying as sports fans, 63% of the world is already tuned in. The challenge isn’t finding an audience, it’s captivating them.

That’s where WePlay comes in.

Everything we do revolves around fans. Whether the goal is to build brand awareness, drive engagement, sell tickets, or activate commercial partnerships, we place fans at the heart of our strategy. By turning passive audiences into passionate fans, and fans into loyal customers, we help brands thrive in the attention economy.

Our performance-driven approach, combined with world-class creativity, ensures that every campaign delivers measurable impact. At WePlay, we don’t just capture attention, we monetise it.

In the attention economy, sport is the battleground and WePlay is how you win.

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