In this episode of “The Business Behind Sport,” host Jonny Gray sits down with our Founder and CEO, Luca Massaro. They explore the evolving landscape of sports marketing, discussing the Attention Economy, strategies for fan engagement, the impact of digital transformation on the sports industry, and the role of data analytics in shaping marketing decisions.

Luca shares insights from his experience, highlighting how personalized content and innovative approaches are crucial in today’s competitive environment, finishing with where he sees the industry in 5 years’ time.

You can listen to the full episode on Spotify below:

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