Icons Series_WePlay

Bringing the Icons Series to life

WePlay employee

Jack Flannigan

5th Jul 2022

What a week. Leading the social content production at this amazing event that we have worked so hard for.

Some once in a lifetime, pinch yourself moments along the way. More about that later, but first some of the incredible results we achieved

  • 198 pieces of content distributed
  • 7.7m reach
  • 300x increase in profile visits
  • 45% follower increase on Instagram
  • 12% follower increase on Twitter
Two men taking a picture in New York

Multiple pieces of content we produced were posted natively on the pages of: Harry Kane, Ash Barty, Mike Vick, Michael Phelps, and AB De Villiers just to name a few.

Back to the highlights.

Going to the 103rd floor of the Empire State Building with Harry Kane & Ash Barty & working with both to create some social content that high in the sky.

Then onto our Pro-Am day, the Wednesday, when all of our icons arrived at Liberty National, a who’s who of sporting greatness. We produced another piece of content with Harry Kane & this time he was joined by NFL kicking legend Robbie Gould in a football vs soccer challenge. Just incredible. Harry must have thought so too because he shared both pieces of content to his 13m followers on Instagram.

Getting to be 1 of 3 people taking a boat along NY Bay to do a shoot in the shadow of the Statue of Liberty with golfing legend Fred Couples (one of the nicest guys you could meet).

And to top it all off, the two days of the tournament were a huge success. We made noise all over the world & our hard work and paid off. It made the 17-hour days & getting locked into Liberty National Golf Club at midnight all worth it.

This week wouldn’t have been possible without the great team that we had working on the ground, but a huge shoutout to my social media running teammate Billy Brightmore for all his hard work. #IconsSeries

Thanks to the team Icons Series for making it such a memorable week.

Jack Flannigan,

Senior Content Manager