Last year, WePlay was appointed to grow esports organisation Team Vitality’s audience on social media.
They had brought new stars into their League of Legends and CS:GO rosters, which were immediately considered ‘super teams’ due to the calibre of those players.
We are passionate about what we do at WePlay and, for me, this was an amazing opportunity. When I was asked if we wanted to respond to this brief, I said yes without hesitation. The entire team was excited to build on our experience working with Guild eSports.
The brief came in late on a Friday and I began to brainstorm ideas immediately. Before I knew it, the sun was rising.
As an avid esports fan, I could not wait to get started. A similar thing happened when we were preparing for our first workshop with Team Vitality last summer. I took a late-night flight from London to Vilnius and as soon as the plane took off, so did my imagination. All I could think about was Team Vitality and the preparation for the workshop was completed during that flight.
It was clear that the team was excited to use our personal passions to dive back into the world of esports. We also understand what it takes to build an engaged audience through organic and paid media. This was the perfect opportunity to put that expertise into practice.
