Barney Francis, ex-Sky Sports boss joins WePlay as a strategic advisor
Barney Francis, former managing director of Sky Sports has been appointed to the Advisory Board of sports performance marketing agency, WePlay.
WePlay adds to European football roster with European Club Association win
WePlay has been appointed by the European Club Association (ECA) to support the organisation in delivering its digital strategy.
Three Golden Rules For Sponsorship In The Digital Age
Luca Massaro, CEO of performance marketing agency WePlay looks at the sponsorship landscape and gives three 'golden rules' for the digital age.
WePlay introduces Digital Event series focussing on performance marketing in sport
Tuesday 2nd June marked the first session of WePlay’s Digital Event Series, titled: “Enabling Scaled Revenue Growth Through Performance Marketing”.
WePlay launches State of Play. Helping business leaders to make the decisions that matter
WePlay launches, State of Play. Arming business leaders with the insights needed to act smart and fast in an ever-changing market.
AC Milan partner with WePlay to drive 7.5% increase in ticket sales in six months
Italian football giants AC Milan taste digital marketing success after appointing WePlay as their global digital marketing agency.
Sported Foundation and WePlay launch “LEAP IN” Campaign
Sported Foundation and WePlay launch “LEAP IN”, calling young inactive adults to sign-up to community club activities across the UK.
Executing a Performance-Marketing Campaign
In this article, we discuss performance and how to execute a successful performance-marketing campaign.
The Importance Of An Audience-Led Creative Strategy
In this article, we discuss the importance of having an audience-led creative strategy in place.
Five Key Learnings From Our 2019 British Athletics Campaign
WePlay is proud to be working with the National Governing Body of athletics in the UK, British Athletics. In this article, we share our ...