It’s that time again when the competitive seasons for football, basketball, ice hockey and many more come to an end, commonly known as the summer lull.
However, contrary to popular belief, it’s not a time for sports marketing agencies in our industry to relax and wait until the whistle blows in August.
The off season holds even greater significance in many ways and while the workload remains similar, the priorities shift.
It’s a time to reflect, hone skills and knowledge and strategise for the upcoming season. It’s also the period when contract renewals take place, making it an important time for partnership relationships as well.
With that in mind, let me walk you through what we do at WePlay during this crucial time from strategic reflection, and keeping audiences engaged, to thinking outside the box and refining our skills and knowledge.
